Real estate is a discipline taken very seriously at today’s best business schools. But that wasn’t always the case. In fact, as recently as the 1980s the study of real estate at most B-schools amounted to little more than a few electives taught by professors of architecture or finance. As important as real estate was to our economy, it was the Rodney Dangerfield of academic pursuits.
I’m proud to say that as the first chairman of the Wharton Real Estate Center – - which is celebrating its 25th anniversary this spring – - I had something to do with changing all that.
It all started with a phone call I received in 1985 from Arthur Fischer, a retail developer I had known for many years. Arthur was a great guy and proud graduate of the University of Pennsylvania’s Wharton School. He asked if I would meet with him and fellow Wharton alums Myles Tannenbaum and Sylvan Cohen (also great guys and developers) about a real estate center they were starting.
Lunch with good friends is always something I enjoy, but I reminded Arthur that I had never had any involvement with Wharton and my interests and loyalties were directed more at the University of Michigan, where I attended, than their alma matter in Philadelphia. I certainly respected their school, but at heart I was a Wolverine, not a Quaker.
With those caveats on the table, I met with Arthur, Myles and Sylvan, along with an impressive young Wharton economics professor named Dr. Peter Linneman. Their enthusiasm was contagious, and before desert, they convinced me that our industry merited more academic respect and that Wharton was committed to developing the best real estate program in the nation. Central to the program’s success, they explained, would be an industry advisory board, which they wanted me to chair.
While it was an honor to be asked to lead, I needed a couple of assurances. Were Wharton’s faculty and administration willing to place real estate on an equal footing with traditional core business concentrations like finance and marketing? Would real estate merit its own department? And would the hard work and counsel of the Advisory Committee be taken seriously? I made it clear that we weren’t just talking about adding a few courses and meeting on campus once a year. Dr. Linneman, who shared that ambitious vision, invited me to campus to meet with Wharton’s dean, Russell Palmer, a Michigander I knew from his years as CEO of my company’s lead accounting firm at the time, Touche Ross.
Russ was honest about the hard work and hurdles ahead (revamping a curriculum and creating a new academic department within a venerable Ivy League graduate school is about as difficult as amending the U.S. Constitution), but pledged his total support for our efforts. His commitment, coupled with Dr. Linneman’s enthusiasm gave me the confidence to accept their invitation to become the first chairman of the Wharton Real Estate Center Advisory Board.
I served in that capacity from 1986 – 1990, along side Arthur, Miles and Sylvan, as well as such real estate industry greats as Mort Zuckerman, Gene Kohn, Marty Raynes, Dan Galbreath, Jerry O’Connor, Martin Bucksbaum, Claude Ballard, Mel Simon, Ron Terwilliger, Albert Sussman, Tom Klutznick, Steve Manolis, Frank Bryant, Chris Budden, Peter Bedford, Shelley Seevak, and Arthur Hedge.
We recruited an amazing group of the real estate industry’s most respected leaders. And we rolled up our sleeves and went to work. With Dr. Linneman and his faculty associates, we formed working committees to help design and implement an entirely new real estate curriculum, raise much-needed funds for the Center, create groundbreaking industry outreach programs, and develop a meaningful research agenda.
To make a long story short, real estate did become a full-fledged department at Wharton and is annually ranked as hands-down the best graduate real estate program in the nation. What today is known as the Zell-Lurie Real Estate Center is housed on campus in the beautiful Lauder Fischer Hall. And when the Center celebrates its 25th Anniversary this June, my good friend Peter Linneman, the University’s Albert Sussman Professor of Real Estate, Finance and Public Policy, will be honored for his extraordinary quarter century of leadership.
Since my lunch with Arthur, Miles, Sylvan and Peter, real estate by every measure has matured into a far more professional, transparent industry. The Wharton Real Estate Center has played an important role in that continuing transformation. Just like we hoped it would back in1985.